冠番組

冠番組 – kanmuri-bangumi. Refers to the concept of programs named after their main personalities and sponsors, specifically the advertising sponsor that funds the show.

Since the program’s title is typically the most visible thing (if not the first thing) one encounters, the title is a powerful advertising tool in and of itself. As such, it has become standard practice for some sponsors to attach to the title their name or a brand they’re pushing, along with the names of the main personalities—individually or as a group. The name may be presented as is or as a variation (nickname, shortened name, or pun) that is still recognizable. Worth noting, however, is that not all programs are sponsored even if they’re being hosted on a media platform, and not all programs named after their sponsor include the names of their main personalities (and vice versa).

On this page
0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9