**先行発売**– *senkō-hatsubai*. **Advance sale** of merchandise and tickets are normally perks reserved to fan club members, early purchasers of CDs, DVDs and Blu-rays, or members to services affiliated with the seller. 

Merchandise purchased are likely to have [*tokuten*](https://seiyuu.yakuaru.com/%E3%81%A8%E3%81%8F%E3%81%A6%E3%82%93%20%28%E7%89%B9%E5%85%B8%29) items included. Event tickets don’t usually sell out at this stage and it allows one to pick a better seat (if they can pick) or a better chance for a good seat (if seats are randomly allocated).